Top Surfwear Trends for Summer 2025: Ride the Wave in Style

Surfwear Trends for Summer 2025: Style Meets the Sea

Summer 2025 is heating up, and with it comes a new wave of surfwear trends that combine creativity, sustainability, and effortless style. Whether you're paddling out at sunrise or just soaking up the coastal vibes, here's what's shaping surf fashion this season—and the brands making it happen.

1. Eco-Conscious Materials & Local Production

Today's surfwear goes beyond style—it's about impact. Brands like Vexora Apparel lead the way with a sustainable, print-on-demand model , using organic cotton and minimizing waste. Every piece is made to order, reducing overproduction and supporting ethical practices. It's surf fashion that feels as good as it looks.

Other forward-thinking brands like Outerknown and Rhythm are also focusing on sustainability, offering high-quality essentials made with recycled or renewable fabrics.

2. Bold Graphic Tees & Artistic Surf Vibes

Summer 2025 is loud in the best way possible. Graphic tees are the season's staple, with Vexora Apparel pushing boundaries through surf-inspired artwork and bold color palettes. The aesthetic is modern, creative, and deeply rooted in ocean culture.

3. Retro Styles Make a Comeback

The '90s are back in a big way. Look for washed-out tones, wide fits, and throwback logo designs. Salty Crew and Banks Journal channels this trend with vintage surf vibes perfect for beach days and bonfire nights.

4. Surf-Utility Hybrids

Function meets street this summer. Vissla and Vexora Apparel are blurring the lines between surf gear and everyday wear. Expect quick-dry boardshorts, roomy hoodies with smart storage, and gear that's built to handle real adventures.

5. Streetwear-Infused Surf Culture

Surfwear isn't just for the sand anymore. This season, it's blending into city life with oversized silhouettes, muted tones, and surfwear-as-streetwear designs. Banks Journal and Vissla are perfect examples of this shift toward everyday surf lifestyle wear.


Brands Defining Summer Surf Style:

  • Vexora Apparel – Art-driven, eco-conscious, made-to-order surfwear in organic cotton.

  • Salty Crew – Classic surf and ocean culture, built for the waterman.

  • Outerknown – Ethical, ocean-friendly apparel designed by surfers.

  • Banks Journal – Urban surfwear with a retro edge.

  • Rhythm – Timeless surf staples with an artistic flair.

  • Vissla – Innovators in sustainable performance surf gear.


Explore the movement. Wear the message.
Dive into the full summer collection at VexoraStore.com and gear up for a season of surf, sun, and conscious style.




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